Privacy policy

Last updated: 30 January 2026

This Privacy Policy explains how By Hayley, also referred to as we, us, and our, collects, uses, shares, and protects personal information when you visit or use our website and online store, together referred to as the Site. It also applies when you place an order, create an account, contact us, or otherwise interact with us through our Services.

In this Privacy Policy, you and your refer to anyone who uses our Services, including visitors, customers, and individuals who contact us.

Please read this Privacy Policy carefully.

1. Updates to this Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes to our business operations, technology, or legal obligations.

When this happens, we will publish the updated version on this page and revise the Last updated date shown above.

Where required by applicable law, we will also provide any additional notice or request consent.

2. Who is responsible for your information?

By Hayley is responsible for the personal information collected through the Site and acts as the data controller, or the equivalent role under applicable privacy laws.

3. Personal information we collect

Personal information means any information that identifies you, relates to you, describes you, or can reasonably be connected to you.

3.1 Information you provide to us

This may include your contact details, such as your name, email address, phone number, billing address, and shipping address.

It may also include order information, such as the items you purchased, your order history, payment status, and shipping details.

If you create an account, we may collect account information such as your login details and account preferences.

When you contact us, we may collect customer support communications, including messages, questions, complaints, and feedback.

You may choose not to provide certain information, but this may limit your ability to use some parts of the Services.

3.2 Information collected automatically

When you use our Site, we may automatically collect certain usage data. This may include device and browser details, your IP address and approximate location, the pages you view, the way you interact with the Site, your navigation behavior, and referral sources such as ads, search engines, or email links.

We collect this information through cookies, pixels, and similar technologies.

3.3 Information from third parties

We may also receive personal information from third parties, including Shopify as our ecommerce platform, payment processors, shipping and fulfillment partners, and analytics and advertising partners.

Any information received from third parties is handled in line with this Privacy Policy.

4. How we use personal information

We use personal information for a range of business and operational purposes.

4.1 Provide and manage the Services

We use personal information to process orders and payments, ship products, manage returns, provide customer support, and manage customer accounts and transactions.

4.2 Marketing and advertising

We may use personal information to send marketing communications where permitted, personalize content and product recommendations, measure and improve advertising campaigns, and display ads on third party platforms.

You can opt out at any time as described in Sections 9 and 10.

4.3 Security and fraud prevention

We use personal information to help protect accounts and transactions, detect and prevent fraud or misuse, and enforce our policies and terms.

4.4 Analytics and improvement

We may use personal information to better understand how the Site is used and to improve performance and the overall user experience.

4.5 Legal and compliance

We may use personal information to meet tax, accounting, and legal obligations and to respond to lawful requests.

5. Cookies and similar technologies

We use cookies and similar technologies to support essential Site functionality, analytics and performance measurement, and advertising and campaign measurement.

You can manage cookies through your browser settings or through our cookie consent tool. Please note that blocking cookies may affect how the Site functions.

6. How we share personal information

We do not sell personal information for money.

However, we may share personal information with service providers that support our business operations, including providers for hosting, payments, fulfillment, analytics, and customer support.

We may also share personal information with advertising and analytics partners to measure campaign performance and show more relevant ads.

Personal information may also be shared with legal or regulatory authorities when required by law, or with business transaction partners in connection with a merger, acquisition, or sale.

Under certain privacy laws, including California law, sharing personal information for advertising purposes may be treated as a sale or sharing of personal information.

7. Sensitive personal information

We do not use or disclose sensitive personal information to draw conclusions about you or to infer characteristics about you. Any sensitive personal information collected is used only where necessary to provide the Services or comply with legal obligations.

8. International data transfers

Your personal information may be processed outside the country where you live. Where required by law, we use appropriate safeguards to protect personal information in accordance with applicable legal requirements.

9. Your privacy rights

Depending on where you are located, you may have the right to access your personal information, correct inaccurate information, request deletion subject to legal exceptions, object to or restrict certain processing, receive a portable copy of your data, and opt out of marketing or targeted advertising.

10. California privacy rights CCPA / CPRA

If you are a California resident, you may have the right to know what personal information we collect, use, share, or disclose, request deletion of your personal information, opt out of the sale or sharing of personal information for targeted advertising, limit the use of sensitive personal information where applicable, and not be discriminated against for exercising your rights.

Do Not Sell or Share

You can opt out at any time by visiting our Do Not Sell or Share My Personal Information page or by contacting us at contact@by-hayley.com.

We also honor Global Privacy Control, or GPC, signals where required by law.

11. Exercising your rights

If you would like to exercise your privacy rights, please contact us using the details below.

We may need to verify your identity before processing your request, and we will respond within the timeframe required by applicable law.

12. Children’s privacy

Our Services are not intended for children, and we do not knowingly collect personal information from children.

13. Contact details

Store name: By Hayley
Email: contact@by-hayley.com
Phone: +1 9177353044

By Hayley is operated by SLCollective Limited.

US fulfilment partner location:
220 36th St, Brooklyn, NY 11232, United States

Business Name: SLCollective Limited
Business Registration Number: 78238500
Business address: 99 Queen’s Road Central, Central, Hong Kong

Customer service hours:
Monday to Saturday
9:00 AM – 5:00 PM (ET)

We aim to respond to emails within 48 hours.